Get to know the Nutrition Business Advisors

Providing your team with comprehensive consulting and advising services that are focused on the $206 billion nutrition industry.


Our Story

Starting in 2003, Nutrition Business Advisors has grown and is currently working with over 17 companies to meet their unique goals. We provide companies with strategic consulting and advising services, capital raising, and full-service business development programs. NBA works with a variety of companies, whether a start-up or a veteran company, with their needs in the nutrition industry.

Through the years, our Managing Director Thomas Aarts, and his partner Edward Hauck have been affiliated with major companies and philanthropy organization. Combined, our leaders hold seats on 5 boards and have been leaders of more than two of the top direct to consumer companies in the industry. NBA proudly works with the Nutrition Business Journal and Nutrition Capital Network.

NBA takes pride in building its network of connections and relationships. Our team attends over 50 of the tops conferences in the industry across the globe. To ensure we obtain knowledge on the full spectrum of the nutrition industry we attend events anywhere from raw material/ ingredients, pet nutrition, personalized medicine, to healthy aging, health technologies, and the microbiome.


Thomas Aarts - Managing Director


Thomas Aarts is Managing Director of Nutrition Business Advisors (NBA), a company which provides advanced consulting, strategic advising, capital raising and full-service business development focused on the $194 billion Global Nutrition Industry.

Mr. Aarts is a high-level management consultant with 22 years of experience working with C-suite executives across the nutrition industry. His experience lies in management consulting, M&A transactions, capital raising and strategic market research.Tom has worked with many companies, including GNC, Metagenics, Garden of Life, Reserveage, Martek, Nestlé, Bayer, Herbalife, Nu Skin and Cargill. He serves on the board for Natreon, STYR Labs, The Rosskamp Institute, Inc., and the Board for Certification of Nutrition Specialists.

Tom co-founded the Nutrition Business Journal (NBJ) in 1996, the business journal of record for the nutrition industry. Through this, he was an integral part of creating many industry-leading reports that helped shape the nutrition industry. Tom now serves as Chairman of the Editorial Advisory Board for NBJ. He is also the Co-Founder and Co-Chair of the annual NBJ Summit, a premier CEO/executive retreat for the nutrition and natural products industry, now in its twenty-first year.

From 1998 to 2001, he was a founding partner of Health Business Partners, an investment banking and consulting firm serving the natural products industry. In 2002, Tom worked with New Hope Network as they continued to help grow healthy markets in the industry. Tom then co-founded and served as Principal of Nutrition Capital Network (NCN). NCN is focused on connecting Nutrition/LOHAS companies with sources of growth capital and has assisted over 585 companies become exposed to capital sources.

Edward Hauck - Partner


Edward Hauck has held senior leadership roles in the natural products industry for over twenty years. He is currently a Principal at Nutrition Capital Network and a business consultant.  Over his career, Ed has been a senior executive at multiple industry-leading organizations, including President of Healthy Directions, Chief Executive Officer of ProThera/Complementary Prescriptions, Chief Operating Officer at Stop Aging Now, and Executive Vice President at Great HealthWorks.

Edward has led the successful sale process for three companies in the Natural Health industry that generated above-market multiples. He was the Co-Founder and Managing Director of a business incubator for Internet companies, Vector Development. Edward has an MBA from the JL Kellogg School of Management, Northwestern University and BA in Business and Economics from Wittenberg University.